Great content and excellent website design may guarantee visitors but cannot assure them to become your customers. The ratio of visitors to customers is a vital metric any website must attain. In this regard, the user-friendliness of the website plays a crucial role in the conversion. To achieve your business goals, one of the significant factors that you must rely on is the ease of website usage and the user-friendly nature of your website.
While we talk about this, many close the conversation as they feel it involves many technical aspects. While that is partly true, we have made it easy for you to understand the factors and make your website give a memorable experience to your customers. Thereby increasing your revenue margin as well.
Website And User Friendliness – What is it all About?
The term user friendly in terms of a web-site depends on these factors mentioned below. If a customer
1= Reads through the website content
2= Clicks around for more information
3= Finds the information with ease
4= Can load the web pages with incredible speed
5= Is completing the task that they intend to
The accessibility of the website must be straightforward irrespective of the knowledge base of the visitor. Be it a visually impaired visitor or a person with limited online knowledge.
Is it necessary to make the website user-friendly?
Of course, if you want your business to grow and expand, you must make it conducive for usage by people. It would allow the online gazers to reach, learn and become a visitor to a prospect in a later stage as well. It is not easy to make a person donate or sign up for a product or a service without having easy check-out options on your website. More importantly, the complex signup processes will frustrate the people too.
Factors to Consider while Making a User-friendly Website
Clear Structure: This is the first aspect to consider while developing a web-site. A visitor does not land them self on a web page. They might move on to other pages as well. In such cases, it must be easy for them to do so without any guesswork. The structure and navigational columns with names must be pretty simple and easy to access. Do not keep any jargon as navigation names may bring up many frowns from the customer base. Organize the website logically and make it straightforward.
Responsive Website: Develop a web-site design that is compatible with any device and most web browsers. The screen size must also be taken into account while creating a responsive website. As you very well know that people may reach your website through any means. Do you want to miss someone if they go through their mobile browser?
Consistency Is the Key: This is vital for your website to build credibility. Be it the design or the content, let it be consistent throughout. Hold a theme for your website based on the business you do. Create web pages that proclaim the business principles or the product or the service. Use text headings, bullet points, paragraphs to make the text content clear. Ensure you offer the vital information first up and other information in the later pages.
Call to Action: This must not only be available but should be available with a compelling note. Don’t keep an unnecessary signup form if it is not required. At the same time, if you need one for enquiring about your product or service, make it simple for them. Most importantly, follow up on the inquiry within the timeline.
Be it the Contact us page or the About Us information; it must have utmost clarity. Remember, clarity is power. Do not leave the customer search for information. Even if they do so, give them additional elements to find what they want.
Accessibility of your website ensures more customer conversion and thereby enhancement in your business. Improve your customer conversion rate by Hiring a digital marketing company like JDM Web Technologies and improve your online presence.